Updated Sep 20, 2018
GoLastMinute.com respects each individual's right to personal privacy. We will collect and use information through our Web site in the ways disclosed in this statement. This statement applies solely to information collected at GoLastMinute.com's Web site.
Part I. Information Collection
GoLastMinute.com does not actively market to children, and we never knowingly ask a child under 13 to divulge personal information.
We collect the following general data that is not personally identifiable information: visits, pageviews, geolocation. We collect demographic data in order to provide customized services to site visitors.
We collect this information through: registration forms, clickstream tracking, and log files.
We use conversion tracking from 3rd party companies to optimize marketing campaign spend.
Part II. Information Usage.
Email addresses collected by GoLastMinute.com will be used for sending travel promotions and special deals. Users who provide information will receive regular email notification of these travel promotions and special deals. Users that wish to no longer receive these notifications can cancel at any time using this link.
We may share data with the following third parties to assist in delivering services to you: Google.com, Google Adwords, Google Analytics, Google Analytics In-Market Segments, Google DFP, Yahoo.com, Bing.com, Facebook.com, Mailchimp.com, Optimizely.com, Maxmind.com, SmartLook, Sentient Ascend and HasOffers.com. These third parties will use the information as follows: to track user behavior to optimize the site experience, to personalize the site and email user experience, to provide relevant advertising to current, past and potential GoLastMinute.com users by matching user email addresses and other identifiers for retargeting and audience extension, including cross-device retargeting, to track user behavior for reporting and billing purposes for our advertisers, and to send regular email and mobile app notifications. Users may opt out to have their information shared with these third parties by visiting the web sites of the respective parties. If you want to opt-out of SmartLook tracking follow this link.
Through Google Analytics Advertising Features, we enable Google Analytics to collect data about our traffic via Google advertising cookies and identifiers for the following features: Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. You may opt-out of Google Analytics using this link.
We do not rent our email lists to third parties. We do send email on behalf of sponsors. Should GoLastMinute.com be acquired, our email lists will become the property of the acquiring company and be held to the policies of that company, which may differ from this policy.
We offer links to other third party Web sites. Please note: When you click on links to other Web sites, we encourage you to read their privacy policies. Their standards may differ from ours.
Our Web site has regularly updated information about travel promotions and special deals offered by 3rd party travel companies. Please be advised that we take all necessary precautions to verify the accuracy of 3rd party promotions and special deals, but we make no guarantee of their validity or accuracy.
If our policy on information collection or uses changes, we will update the policy posted here.
Part III. Access to Information
GoLastMinute.com maintains the accuracy of our information by user verification. Users may access their own personal information (e.g. email address, first name) and may delete this information from our database by clicking the "unsubscribe" link in our emails, or by using this link. Users that wish to update their personal information can do so by clicking the personalized "Update your profile" link at the bottom of a GoLastMinute.com email.
Part IV. Problem Resolution
If problems arise, users may contact GoLastMinute.com by sending a letter to our parent company GraphicBomb at:
113 Cherry St #31833
Seattle, WA 98104-2205
We are committed to resolving disputes within a reasonable timeframe.
Part V. Data Storage and Security
GoLastMinute.com protects user information with the following security measures: secure servers, firewalls, SSL encryption and other technology and procedures used to protect consumer privacy.